Whether it's football, tennis, golf or athletics - 2016 will see a summer of excitement throughout the sporting world.
If you really want enjoy the excitement of a live event in your own home then only 4K HDR can make this viewing experience a reality.
So what is 4K HDR and why is it important?
Put simply, 4K HDR offers four times the resolution of standard High Definition television screens, giving four times the amount of detail in the quality of the picture. This translates to increased clarity in the on-screen image and a brighter picture with better depth and contrast.
4K TVs that include a TRILUMINOS display, unique to Sony, give a greater range of colours than most TVs making those French blues deeper and those tennis whites more dazzling. With a wider colour palette available your viewing experience is enriched with a more vivid, true-to-life picture offering realistic shades and natural hues.
X-Tended Dynamic Range Pro helps reduce noise to provide sharp, clear images and our innovative Slim Backlight Drive gives a brightness range three times that of conventional HD televisions.
Outdoor events have always been a challenge when it comes to broadcasting, the shadows cast by the sun often making it difficult to see exactly what is happening on the ground.
Our 4K Processor X1 performs thousands of adjustments every second to dynamically enhance resolution, colour and brightness, adapting to the on-screen action so that as the sun shifts across the playing field you’ll see every move and every shot more clearly to ensure that none of those vital moments are missed.
The XD93 is our most beautiful and advanced TV yet and pulls together all the aforementioned technologies, receiving a distinction for outstanding product design at the 2016 Red Dot Awards. Coupled with our wireless surround sound technology, the result is an immersive audio and visual experience that delivers all the energy and excitement of a live event directly to your front room.
Sony has always been at the forefront of technology when it comes to broadcasting sporting events - Hawk-Eye is just one example of how we have helped revolutionise the way in which people watch sport.
With our latest range of 4K HDR televisions we continue this revolution, bringing the excitement of the summer into your home like never before.
